Why billionaires don’t donate to public schools—and how you can make them give to your school anyway.
Mark Zuckerberg gave Newark Public Schools 100 million dollars and it changed nothing.
Teachers didn’t get paid more. The gross bathrooms didn’t get fixed. Money disappeared.
Zuck messed up. He didn’t really ask what the community needed—he threw money at them.
Even if he had a smarter strategy, he would’ve struggled. You can give schools money, but you have no idea how they’ll spend it. Budgets are negotiated between 10-15 groups, all with their own interests, and it is almost impossible to decipher spending data and school board meeting transcripts to find out what was actually done. We call this the transparency problem.
That’s scary for billionaires—they want their money to come with influence. So they give to charter schools instead, fronting 20% of the cash while the government subsidizes the other 70%—a high leverage way to donate. Their money turns into more money.
But if you solve the transparency problem—reaching out directly to wealthy people with specific, simple asks that improve students’ lives—you can be a better charitable investment.
Tell them exactly what’s broken with your school—maybe there are no urinal dividers in the bathroom or no bus drivers or no good basketballs or no good lunch food—
Almost-billionaires, not-really-billionaires, and alums of your high school that made it out are great candidates.
But if you outline straightforward asks and send cold emails/letters, you can make it happen.
Email TemplatesResearch Funding
There are always ongoing research studies that give money directly to students. Want this type of program implemented at your school? Here are two ongoing studies you can reach out to right now (plus email addresses and templates of the lead researchers).
Three ways to find alumni
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Ask your teachers if they keep in touch with former students.
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Go through old yearbooks, Google search names.
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Search your high school’s name on linkedIn.
How to find email addresses: Google search “[name] email” or find one email address for the company they work for. All emails will be in the same format (like firstname.lastname@company.com), which will tell you what theirs would be.
Grant Funding
[Coming soon!]